Developing a 5-year strategy for an oil and gas provider in Nigeria

A strategic market fact base developed from analysis of international, regional and national industry trends

Four short to medium-term growth initiatives prioritised, with combined estimated revenue potential of more than $500M

Tailored action maps created to guide sequencing and requirements for the next phase of implementation

Building the market evidence and the prioritised plan to grow beyond a concentrated client base.

The provider had a strong revenue base, but most of it came from a small number of clients and market segments. That concentration left the business exposed. A shift in one client relationship or one segment could move the whole picture.

The leadership recognised the risk. They needed support to identify and prioritise the right short to medium-term growth opportunities, open up new income streams, and adapt to shifting industry trends while managing macroeconomic risk.

We partnered with the senior leadership team to build a robust market fact base, assess expansion and innovation opportunities, estimate the revenue each could deliver, and set out how to make them happen. The result was a set of prioritised growth plans built to strengthen resilience and broaden market reach.

Our approach

We developed a strategic fact base analysing oil and gas trends at international, regional and national levels. We assessed the competitive environment and reviewed emerging technologies to sharpen the provider's positioning and value proposition.

We then prioritised opportunities alongside senior stakeholders and validated them through market research, data analysis, and interviews with industry experts and clients, so the plan rested on evidence rather than assumption.

We finished by developing high-level action maps, setting out the sequencing and requirements for Phase 2 execution.

The result

We delivered a refined five-year strategy with four prioritised growth initiatives, each backed by market evidence and each carrying significant revenue potential, more than $500M combined.

The organisation came away with clear action maps to guide execution, a stronger view of where its expansion opportunities lie, and a more resilient path to growth.