Question 1

Introduction

Accepted Answer

Welcome to Alirity Limited’s (“Alirity”) privacy policy relating to its use of data. 
ALIRITY respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you share information with us and tell you about your privacy rights and how the law protects you.

Question 2

1. Important Information and Who We Are

Accepted Answer

Purpose of this privacy policy 
This privacy policy aims to give you information on how ALIRITY collects and processes your personal data , including any data you may provide through our software platforms. 
Our software platforms are not intended for children and we do not knowingly collect data relating to children. 
It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them. 
Controller 
ALIRITY is the controller and responsible for your personal data (collectively referred to as “ALIRITY“, “we“, “us” or “our” in this privacy policy). 
We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights (more on this below), please contact the data privacy manager using the details set out below: 
By post: Runway East, York And Elder Works, 50 New England Street, Brighton, United Kingdom, BN1 4AW, United Kingdom of Great Britain and Northern Ireland 
By email: contact@alirity.com 
By telephone: 01273 808 062 
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. 
Changes to the privacy policy and your duty to inform us of changes 
We keep our privacy policy under regular review. 
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 
Third-party links 
Our platforms may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our platforms (including our websites), we encourage you to read the privacy policy of every website you visit.

Question 3

2. The Data We Collect About You

Accepted Answer

“Personal data” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 
We may collect, use, store and transfer different kinds of personal data about your consultancy business and its agents, consultants, directors, employees, owners, partners and shareholders which we have grouped together as follows: 
Identity data includes first name, maiden name, last name, title, username or similar identifier, marital status, title, date of birth, identification documentation such as copies of passports and proof of address, intermediary/limited company details, photographs and gender. 
Professional data includes right to work documentation, professional certifications/accreditations, availability to work information, information about skills and experience, geographical working preferences, consultant services pricing information, performance information, information about complaints and end client satisfaction. 
Contact data includes address, email address and telephone numbers. 
Financial data includes bank account details, payroll records and tax status information. 
Transaction data includes details about payments to and from you. 
Technical data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our software platform. 
Profile data includes your username and password, your interests, preferences, feedback and survey responses. 
Usage data includes information about how you use our software platform. 
Marketing and communications data includes your preferences in receiving marketing from us and our third parties and your communication preferences. 
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific platform feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy. 
We may collect special categories of personal data about the agents, consultants, directors, employees, owners, partners and shareholders of your consultancy business if you or they provide such information to us directly (this includes details about relevant criminal convictions and offences). We do not collect any information about race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about health, and genetic and biometric data. 
If you fail to provide personal data 
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Question 4

3. How Is Your Personal Data Collected?

Accepted Answer

We collect data from and about you through direct interactions with you or automated technologies or interactions. For example, as you interact with our platforms, we will automatically collect technical data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. For more details, please refer to section 11. Cookie Policy.

Question 5

4. How We Use Your Personal Data

Accepted Answer

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 
where we need to perform the contract we are about to enter into or have entered into with you; 
where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests; 
where we need to comply with a legal obligation. 
Please see below find out more about the types of lawful basis that we will rely on to process your personal data. 
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us. 
Purposes for which we will use your personal data 
We will use your personal data to: 
register you as a member of our supplier/partner network (also known as associate network); 
register you as a prospective customer; 
manage our relationship with you; 
administer and protect our business and our platforms (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data); 
deliver relevant content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you; 
use data analytics to improve our software platform, marketing, client relationships and experiences; 
to make suggestions and recommendations to you about opportunities that may be of interest to you; 
making decisions about your appointment in respect of opportunities you apply for; 
determining the terms on which you will work for ALIRITY and the end client; 
collect data (including personal data) from you in order to populate our Platform databases; 
carry out data analytics on your usage of the platform to enable ALIRITY to monitor usage, improve its service offering, monitor traffic patterns and gauge popularity of different features and service options of the platform; 
create anonymised (containing no personal data) consultant profiles using the data uploaded to the platform to share with end clients for the purpose of advertising services and ALIRITY’s offering generally; 
carry out data analytics to analyse marketplace trends; 
match consultants to end client available assignments by assessing qualifications and suitability for a particular assignment/role; 
ensure network and information security, including preventing unauthorised access to ALIRITY computer and electronic communications systems and preventing malicious software distribution; 
carry out automated decision making in relation to auto-matching consultants to end client assignments; and 
generate aggregated data for internal use and for sharing with others on a selective basis. “Aggregated data” means records which have been stripped of information potentially identifying users, and which have been manipulated or combined to provide generalised, anonymous information. 
Marketing 
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. Please contact us to tell us about your preferences. 
We may use your identity, contact, technical, usage and profile data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which opportunities may be relevant for you (we call this marketing). 
You will receive marketing communications from us if you have requested information from us or contracted with us previously and you have not opted out of receiving that marketing. 
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes. 
You can ask us or third parties to stop sending you marketing messages at any time by contacting us or the relevant third party (as applicable). 
Cookies 
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our software platform may become inaccessible or not function properly. For more information about the cookies we use, please see section 11. Cookie Policy for further details. 
Change of purpose 
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us. 
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. 
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Question 6

5. Disclosures of Your Personal Data

Accepted Answer

We may share your personal data with the parties set out below for the purposes set out above: 
External Third Parties as set out below; and 
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy. 
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Question 7

6. International Transfers

Accepted Answer

Some of our External Third Parties (identified below) are based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA. 
Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented: 
we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries; 
where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries; 
where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US. For further details, see European Commission: EU-US Privacy Shield. 
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Question 8

7. Data Security

Accepted Answer

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors 
and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. 
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Question 9

8. Data Retention

Accepted Answer

How long will you use my personal data for? 
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. 
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. 
If a consultancy business is inactive on the platform for more than 3 years, ALIRITY will remove that consultancy’s data from our platforms. 
Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us. 
In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Question 10

9. Your Legal Rights

Accepted Answer

Under certain circumstances, you have rights under data protection laws in relation to your personal data: 
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it. 
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. 
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. 
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms. 
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: 
if you want us to establish the data’s accuracy; 
where our use of the data is unlawful but you do not want us to erase it; 
where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; 
you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it. 
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. 
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. 
If you wish to exercise any of the rights set out above, please contact us. 
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances. 
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. 
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Question 11

10. Glossary

Accepted Answer

“Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us. 
“Performance of Contract” means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract. 
“Comply with a legal obligation” means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to. 
THIRD PARTIES 
External Third Parties 
professional advisers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services. 
HM Revenue & Customs, regulators and other authorities based in the United Kingdom who require reporting of processing activities in certain circumstances.

Question 12

11. Cookies

Accepted Answer

What are cookies? 
Our website uses cookies and similar technologies to enhance your browsing experience, improve site performance, and understand how visitors interact with our content. Cookies are small text files stored on your device when you access the Website. 
For full details on the types of cookies we use, the information they collect, how we use that information, and how you can manage your cookie preferences, please refer to our separate Cookie Policy. 
You can manage or update your cookie settings at any time by using the options provided within our Cookie Policy or through your browser’s cookie controls. Guidance for managing cookies in major browsers (including Edge, Chrome, Safari, Firefox, and Internet Explorer) is also provided in that policy.

Question 13

12. Information Security

Accepted Answer

The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.

Question 14

14. Grievance / Data Protection Officer

Accepted Answer

If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Alirity Ltd, Runway East, York And Elder Works, 50 New England Street, Brighton, United Kingdom, BN1 4AW, email: contact@alirity.com. 
We will address your concerns in accordance with applicable law.

Question 15

13. Third Party Links

Accepted Answer

Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.