Question 1

1. What Are Cookies?

Accepted Answer

Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website. They help websites recognise your device, remember your preferences, and operate efficiently. 
In addition to cookies, our website may use similar technologies such as pixels, tags, and scripts that serve a similar function.

Question 2

2. Why We Use Cookies

Accepted Answer

We use cookies to: 
Ensure the Website operates securely and correctly 
Improve performance and enhance functionality 
Analyse usage to understand how visitors interact with our website 
Personalise your experience 
Support marketing and advertising activities 
Because our website is hosted on Wix, some cookies are automatically deployed by the Wix platform to support security, loadbalancing, session management, and service optimisation.

Question 3

3. Categories  of Cookies We Use

Accepted Answer

a) Essential (Strictly Necessary) Cookies 
These cookies are required for the Website to function properly. They enable core features such as security, page navigation, access control, and form submissions.

Without these cookies, the Website cannot operate correctly. 
Examples include: 
Wix session cookies 
Security and authentication cookies 
Loadbalancing cookies 
b) Performance & Analytics Cookies 
These cookies help us understand how visitors use the Website—such as which pages are visited and how long is spent on each page—so we can improve performance and user experience. 
Examples: 
Wix Analytics 
Microsoft Clarity (for session analytics and heatmaps) 
Google Analytics (if enabled) 
c) Functional Cookies 
These cookies remember user preferences and settings to provide an improved, personalised experience. 
Examples: 
Language preferences 
User interface customisation 
Remembered choices from previous visits 
d) Advertising & Targeting Cookies 
These cookies are used to deliver relevant adverts and track marketing performance. They may be set by us or by thirdparty advertising partners. 
Examples: 
Social media tracking pixels (LinkedIn, Facebook, etc., if enabled) 
Marketing automation platforms (e.g., HubSpot or similar, if used)

Question 4

4. FirstParty vs ThirdParty Cookies

Accepted Answer

FirstParty Cookies 
These are set directly by Alirity. They are mainly essential and functional cookies required for secure operation. 
ThirdParty Cookies 
These are set by external service providers such as Wix, analytics platforms, or advertising partners. They may collect data such as IP address, browser type, session duration, device details, and referring pages. 
Where thirdparty providers process personal data outside of the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses). 
Please note: Disabling cookies may affect the functionality of some parts of our platform.

Question 5

5. Data Collected Through Cookies

Accepted Answer

Depending on the cookie, we may collect: 
Technical Data: IP address, browser type, device type, operating system 
Usage Data: pages visited, navigation patterns, time spent, interactions 
Preference Data: language settings, cookie consent choices 
All personal data collected through cookies is processed in accordance with our Privacy Policy.

Question 6

6. Cookie Consent & How to Manage Your Preferences

Accepted Answer

When you first visit our website, you will see a Cookie Consent Banner allowing you to accept, reject, or customise your cookie settings. 
You may: 
Adjust your preferences at any time using the Cookie Settings link in our footer. 
Withdraw consent at any time. 
Disable cookies through your browser settings. 
Browser Cookie Management Links 
Edge: https://www.microsoft.com/en-us/edge/learning-center/how-to-manage-and-clear-your-cache-and-cookies 
Chrome: https://support.google.com/accounts/answer/32050 
Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac 
Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox 
Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc 
Please note:

Disabling certain cookies may impact the functionality and performance of the Website.

Question 7

7. WixSpecific Cookie Information

Accepted Answer

Since our website is hosted on Wix, Wix may place the following categories of cookies automatically: 
Session cookies (temporary, disappear when browser closes) 
Persistent cookies (remain until they expire or are deleted) 
Security cookies (block malicious behaviour) 
For full details of Wix cookies, you can review Wix’s official cookie documentation:

https://support.wix.com/en/article/cookies-and-your-wix-site

Question 8

8. Changes to This Cookie Policy

Accepted Answer

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices.

Any updates will be posted on this page with a revised “Last Updated” date.

Question 9

9. Contact Us

Accepted Answer

If you have any questions about our use of cookies or your privacy rights, please contact: 
Alirity Ltd

Runway East, York And Elder Works 
50 New England Street 
Brighton, BN1 4AW 
United Kingdom 
Email: contact@alirity.com