Cookie Policy

Cookies are small text files placed on your device (computer, mobile, tablet) when you visit a website. They help websites recognise your device, remember your preferences, and operate efficiently.  In addition to cookies, our website may use similar technologies such as pixels, tags, and scripts that serve a similar function.

We use cookies to:  Ensure the Website operates securely and correctly  Improve performance and enhance functionality  Analyse usage to understand how visitors interact with our website  Personalise your experience  Support marketing and advertising activities  Because our website is hosted on Wix, some cookies are automatically deployed by the Wix platform to support security, loadbalancing, session management, and service optimisation.

a) Essential (Strictly Necessary) Cookies  These cookies are required for the Website to function properly. They enable core features such as security, page navigation, access control, and form submissions.  Without these cookies, the Website cannot operate correctly.  Examples include:  Wix session cookies  Security and authentication cookies  Loadbalancing cookies  b) Performance & Analytics Cookies  These cookies help us understand how visitors use the Website—such as which pages are visited and how long is spent on each page—so we can improve performance and user experience.  Examples:  Wix Analytics  Microsoft Clarity (for session analytics and heatmaps)  Google Analytics (if enabled)  c) Functional Cookies  These cookies remember user preferences and settings to provide an improved, personalised experience.  Examples:  Language preferences  User interface customisation  Remembered choices from previous visits  d) Advertising & Targeting Cookies  These cookies are used to deliver relevant adverts and track marketing performance. They may be set by us or by thirdparty advertising partners.  Examples:  Social media tracking pixels (LinkedIn, Facebook, etc., if enabled)  Marketing automation platforms (e.g., HubSpot or similar, if used)

FirstParty Cookies  These are set directly by Alirity. They are mainly essential and functional cookies required for secure operation.  ThirdParty Cookies  These are set by external service providers such as Wix, analytics platforms, or advertising partners. They may collect data such as IP address, browser type, session duration, device details, and referring pages.  Where thirdparty providers process personal data outside of the UK/EEA, we ensure appropriate safeguards are in place (e.g., Standard Contractual Clauses).  Please note: Disabling cookies may affect the functionality of some parts of our platform.

Depending on the cookie, we may collect:  Technical Data: IP address, browser type, device type, operating system  Usage Data: pages visited, navigation patterns, time spent, interactions  Preference Data: language settings, cookie consent choices  All personal data collected through cookies is processed in accordance with our Privacy Policy.

When you first visit our website, you will see a Cookie Consent Banner allowing you to accept, reject, or customise your cookie settings.  You may:  Adjust your preferences at any time using the Cookie Settings link in our footer.  Withdraw consent at any time.  Disable cookies through your browser settings.  Browser Cookie Management Links  Edge: https://www.microsoft.com/en-us/edge/learning-center/how-to-manage-and-clear-your-cache-and-cookies  Chrome: https://support.google.com/accounts/answer/32050  Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac  Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox  Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc  Please note:  Disabling certain cookies may impact the functionality and performance of the Website.

Since our website is hosted on Wix, Wix may place the following categories of cookies automatically:  Session cookies (temporary, disappear when browser closes)  Persistent cookies (remain until they expire or are deleted)  Security cookies (block malicious behaviour)  For full details of Wix cookies, you can review Wix’s official cookie documentation:  https://support.wix.com/en/article/cookies-and-your-wix-site

We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our practices.  Any updates will be posted on this page with a revised “Last Updated” date.

If you have any questions about our use of cookies or your privacy rights, please contact:  Alirity Ltd  Runway East, York And Elder Works  50 New England Street  Brighton, BN1 4AW  United Kingdom  Email: contact@alirity.com